Author: Sara Pantaleo In today’s digital age, online marketing is an essential strategy for small businesses to thrive and grow. With the vast reach of the internet, you have the potential to connect with a global audience, attract new customers, and build a strong online presence. However, effective online marketing requires a well-thought-out strategy. This…
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Article by: Sara Pantaleo Do you have a crystal clear mental image of what you want to be like in five years’ time? This vision can stop you from heading off course. The best way to come up with your vision, I’ve found, is by creating an image in my head that depicts what success…
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The article was written by Sara Pantaleo. What Is the Triple Bottom Line? The Triple Bottom Line (TBL) is a way of measuring an organisation’s impact on its social and environmental effects in addition to financial performance. Purpose-led organisations find that using triple bottom line to monitor more than just the financial performance helps them…
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Studies have shown a high percentage of small businesses fail in their first year and up to 50% by year five. 70% of small businesses don’t make it past ten years. Some Reasons why small businesses fail 1) Lack of leadership – No vision and purpose Setting a clear vision and purpose gives you a…
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