Affari sp

About Us

Affari SP was founded with a clear purpose to cultivate and advance leaders in small businesses. Our mission extends beyond conventional success, emphasising the creation and execution of strategies that drive business growth and champion social responsibility and sustainability. We are dedicated to fostering a culture of inclusive and transformational leadership, prioritising profit and the well-being of the community and the planet. At Affari SP, we believe true success lies in a harmonious blend of financial prosperity, community impact, and environmental stewardship.

At our core, we specialise in guiding and empowering leaders to articulate and execute their business goals. Sara brings a wealth of lived and proven experience to the table, particularly in developing individuals, navigating family businesses, excelling in franchising, and constructing robust systems and processes that yield tangible results. With a track record of success, our approach is grounded in practical wisdom and a commitment to achieving meaningful outcomes for our clients.


We recognise that 70% of Australia’s business is made up of small family businesses, and we are passionate to see them reach their full potential.


We believe every business needs leadership to achieve greatness.


Realising the full potential of business leaders.


We foster leaders to transform and grow their businesses while being socially conscious and sustainable.

We are committed to pursuing triple bottom-line profitability for all the businesses we collaborate with.

Partnering with you, we delve into your current business landscape, working to craft a clear vision for your future.

Our role involves steering you through the development of realistic and actionable plans for significant growth. Simultaneously, we emphasise fostering an inclusive culture and positioning your business as a standout contributor to the community.

At the core of our philosophy is the belief that businesses must embody transformational leadership and embrace innovation to attain success and relevance in today’s dynamic consumer landscape.

To actualise this philosophy, we thoroughly evaluate your systems and processes. Leveraging technology, we streamline and automate routine tasks, allowing you to channel your energy towards cultivating meaningful customer relationships.

Ahmed Kelly, Sara Pantaleo, Moira Kelly and Emmanuel Kelly

Sara Pantaleo is extensively involved in causes that improve the lives of vulnerable people.  She co-founded the Moira Kelly Creating Hope Foundation Limited which helps kids with medical treatment and gives refuge to displaced women.  She is also the Chair of Finance and Risk for Global Gardens of Peace an organisation that builds gardens for vulnerable communities.

Christmas at Lamanna Supermarket.
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