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Blog di Sara

How to Market Your Small Business Online

Author: Sara Pantaleo In today’s digital age, online marketing is an essential strategy for small businesses to thrive and grow. With the vast reach of the internet, you have the potential to connect with a global audience, attract new customers, and build a strong online presence. However, effective online marketing requires a well-thought-out strategy. This…
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Family Business Succession Planning: Balancing Family Governance, Dynamics, and Legacy

Author: Sara Pantaleo Family businesses are vital to the global economy, accounting for over 60% of all private-sector employment and generating over 50% of global GDP. However, only about 30% of family businesses make it to the third generation, and only 10% to the fourth generation. One of the biggest challenges that family businesses face…
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What does franchising mean? – Navigating the franchisee-franchisor relationship

Author: Sara Pantaleo Franchising definition In the business world, franchising has emerged as a powerful model that allows entrepreneurs to expand their brand and reach while enabling individuals to realise their dreams of owning a business. At its core, franchising represents a unique franchisor and franchisee partnership. In this blog post, we will delve into…
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Author: Sara Pantaleo ESG stands for Environmental, Social, and Governance. It’s a set of criteria that businesses and investors use to evaluate an organisation’s impact on society and the environment, as well as its ethical and governance practices. Small businesses need to understand the growing importance of these factors and how they can benefit from…
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Top Crisis Management tips

Article by: Sara Pantaleo When an unforeseen negative event occurs, crisis management is the application of specific strategies by an organisation to prevent further damage. Every organisation will inevitably face a significant crisis at some point, and plenty of minor obstacles often occur. This means having an effective response strategy for when things go wrong…
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Why it Pays to Have a Crisis Management Plan

Article by: Sara Pantaleo Many companies fail to plan for crisis situations because doing so takes time and effort. But what happens when you have no idea how your company will react in an emergency? It can be devastating! That’s where scenario planning comes into play – it allows businesses to prepare for scenarios such…
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Ensuring your Crisis Management Plan is ready for Quick Deployment

Article by: Sara Pantaleo The unexpected can strike at any moment; this is why you must have a crisis management plan ready for rapid deployment at a moment’s notice. Crisis management is necessary for any business because your team won’t be prepared when the unexpected happens without it. Confidence in your organisation’s ability to handle…
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What does a Crisis Management Plan Include?

Article by: Sara Pantaleo Crisis management plans are all about minimising the damage, calming nerves and restoring operations as quickly as possible with minimal interruption. The very future of your business could depend on a crisis management plan. You need an effective and tailored plan to your organisation’s needs to manage a crisis. This article…
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The Elements of a Business Crisis to be Prepared for

Article by: Sara Pantaleo When a crisis occurs, it’s essential to have an idea of the different elements you’ll face. You need an open mind and be receptive so you can quickly respond with action when required, most during times of surprise and threat! Managing crises is essential to ensuring that organisations, their stakeholders and…
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Main Steps for Creating a Crisis Plan

Article by: Sara Pantaleo A crisis management plan is essential for any business, especially dealing with the public. This documents how your company will react to various situations and should be well thought-out to help avoid further damage or loss. An effective, well-crafted crisis plan is the best way to restore operations after a crisis.…
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